In Episode #2 of the RobotSpaceship Digital Business & Marketing Podcast, (English Version) your host Sean Earley discusses podcasting, some interesting facts and data about the podcast industry and why now is a great time to launch your own podcast for your business.
He also teases the upcoming RobotSpaceship Podcast Bootcamp – their first German-language web conference that teaches business to go from start to launching their very own podcast in only 3 days.
RobotSpaceship Podcast Bootcamp
Interested in starting your own podcasting for your business? If so, then you should check out our upcoming RobotSpaceship Podcast Bootcamp, on August 26-28 2020.
This is an intensive online webinar conference, where in 3 days, we teach you how to go from start to launch with your very own business podcast.
Since we are based in Germany, this first bootcamp, will be the German language only series, however, we will also be doing more bootcamps in the future in English, so stay tuned.
For more information, go to robotspaceship.com/bootcamp and if you are interested in taking the German language course, you can register there.
Be Our Guest!
We are always on the lookout for new & interesting business, marketing and tech industry professionals to interview. If you would like to join us as a guest on the RobotSpaceship Podcast, get in touch!
For questions, feedback or ideas about our podcast, send us an email to: email@example.com
Full Podcast Transcript:
Hey, everybody, this is Sean from Robot Spaceship, and in today’s episode, I’ll be talking about podcasting and why now is a great time if you’re considering starting a podcast for your business. So with that said, I’ll see you on the podcast. Today’s podcast is brought to you by Kim Webb offering full service digital media marketing, video production and consulting services to help you grow your digital business. For more information, go to Kim Webb Dot de.
Welcome to the Robot Spaceship podcast, offering business, marketing, social media and podcasting advice to help you grow your digital business. This podcast is brought to you by the Robot Spaceship Podcast Network. For more info and other great podcast series, go to Robot Spaceship Dot com and subscribe. And now your host, Sean Hurley. Hey, everybody, this is Sean Earley, and welcome to Episode two of the Robot Spaceship Digital Business Marketing podcast, the English language version.
The focus of this podcast is to discuss digital business and marketing trends and topics, all with the goal of helping you to grow your digital business. Today, I want to talk about big surprise podcasting. Podcasting is obviously something near and dear to our hearts, considering that robot spaceship is, after all, a podcast network. So we do lots of podcasting around here. And since you’re listening to this podcast right now, I’m assuming that you’re already part of the growing global numbers of regular podcast listeners.
So it’s a little bit like preaching to the choir. But although maybe you’re a regular podcast listener, my question for you today is, have you ever considered starting your own podcast and maybe for fun as a hobby or more importantly, as part of your marketing and promotional strategy for your business? If you have been here are some facts and figures about podcasting that might surprise you if you checked out our robot spaceship trend report that came out last year for twenty twenty.
You can download that from our website. You might have seen some of these numbers, but if not, let me fill you in first. Let’s talk about the numbers of global podcast listeners for a second. Like how many people are listening to podcasts these days since twenty fifteen podcast user adoption rate has been growing almost exponentially with advertising revenue projections as of last year. And that’s pretty corona, I might add, which I’ll get into in a minute. But projections are reaching an estimated of 600 million for 2020 and they estimate one billion by 2021.
That is a lot of ad revenue that is competing with radio that is probably overshadowing radio at some point. So podcasting is no longer just a new thing. It’s it’s here to stay and it is growing. It is huge. Now, those are numbers in the states, Germany, which has trailed behind a little bit in podcast adoption rate. It’s grown from 14 percent in 2016 to twenty two percent in twenty eighteen. And so by 2019 2020, to estimate Germany could reach 30 percent adoption rate, which could even be more.
It’s hard to say. Now, one big caveat, as I had mentioned, these all numbers are last year’s numbers, which are pre Korona estimate. So things are a little bit different. Yes, podcasting listenership is currently down slightly, but I don’t think that is from a lack of desire or interest. I think it’s just simply the fact that the average podcast listener use case has sort of been interrupted because of Korona and the whole lockdown situation. Um, the reason is, I mean, typically podcasts are listened to via mobile devices with headphones and cars is done mostly in your daily commute to and from work while traveling.
Since people are staying home, traveling a lot less and they’re not commuting to work, podcast numbers are down. But as Lockdown’s eventually ease, these numbers will rise again. So there is no fear in that. It’s just a general assumption of global just engagement factor. And when they actually listen to podcasts, I personally listen to a podcast doing my daily runs. So I’m tuned in for a good 45 minutes a day. So my podcasting consumption rate has not changed at all.
And I don’t think that has anything to do with the fact that I do this for a living. I think if people are podcast listeners, they’ll find a way to stay tuned in. So I think that attests to the real effectiveness of podcasting. Um, I mean, it it is a hyper focused, distraction free listening medium for promoting your business and brand and service and products. Advertisers are claiming that podcasts are the number one mediums for generating project awareness.
And this is a huge number. But there’s an average of 70 percent awareness factor for new products and services. For somebody who listens to a podcast that’s 70 percent awareness. You don’t get those numbers in any other advertising medium. I mean, the average Facebook video has something like it’s like a two second two second span where you can actually get somebody’s attention and then there’s eight seconds around that to where you actually keep their attention if they’re interested or not.
So considering 70 percent awareness, once you have somebody actually listen to your podcasts is pretty. That’s extraordinary. Um, next, add to the fact that the average podcast listener is an average younger demographic between the ages of 18 to 34.
So there’s an average house household household income, percentage of forty person, 41 percent of people starting at seventy five K and up. So that is a an affluent demographic of younger listeners with five came up. Average household income, listening to 70 percent of what you have to say, that is amazing. So we’re talking about a hyperthyroid targeted, affluent listener base, which is what you want if you’re advertising a product or service. So even if you don’t own a podcast, if there are if you know as your business, if you don’t run a podcast for your business, advertising for other podcasts are just as effective.
So this may be something to consider considering starting your own podcast or starting advertising on some other podcasts that are related to your industry or product or service.
So, yes, on one side, the flip side podcast listeners are down to a Korona.
However, you know, advertising revenue overall globally is down. So that has nothing to do specifically with podcasts in general. But what this does mean on the flip side also is that everyone is in a home office. And what we’re seeing is that due to the situation, there are so many people starting their podcasts right now for their business. This this is exploding. 20-20 is definitely the year to start a podcast and everybody’s jumping in. The big reason, despite the figures for me, is just that podcasting is fast, it’s easy, it’s inexpensive, and it can be done remotely.
So you don’t need to be in a studio with somebody else to record a podcast interview. You can do a whole thing via a Web chat. You can do it over the phone. You can bang it out and upload it the same day. And again, for me, that’s why I love podcasting.
I you know, I have a lot of blogs. I’ve run a lot of blogs. I’ve done a lot of blogging. And for me personally, even though I enjoy having a blog, writing for me is very difficult. It’s very time consuming. It’s really hard to get into it. So, um, just being able to hit record and just talk in in, you know, riff on a topic for me is amazing. It’s so much easier, so much faster.
I just get things done that way. Um, and, you know, having a real conversation with someone in an interview or kostova go cohosting environment is so much more engaging than reading a stale blog post or an article. Again that goes back to the engagement factor. But I think it’s just much more effective that way as well. So when you compound that with the numbers and the awareness factor, podcasting is kind of a no brainer these days. It’s the new radio.
Which leads me to another thing I want to mention. If you’re interested in starting your own podcast and learning how to launch your own podcast for your business, I want to tell you about our upcoming robot spaceship podcast, Boot Camp, which is on August 26th through twenty eighth twenty twenty. This is an intensive online webinar conference where in three days we’re going to take you from start to launch with your very own business podcast. Since we are in Germany right now.
This is a Germany based company, our first boot camp. This is our first boot camp, but our first one is going to be in German. However, we’ll also be doing more boot camps in the future in English. So stay tuned for more information about that. You could just go to robot spaceship, dotcom boot camp. And if you’re interested in taking the German language version, you can register there.
So that’s it. It’s a quick, short podcast today. But I just want to give you some some deeper insights on podcasting as a business. We’ll be talking a lot about this topic in the future. If you have any questions or comments about it, please reach out and talk to me, leave comments. Let me know your thoughts. Let me know what you want to know more about. Be sure to subscribe to this podcast, which is available on Spotify, Apple, Google and all the major channels.
And don’t forget to follow us on social media. We’re on Facebook, Twitter, all those places. You can also go to robot spaceship dot com to stay up to date with all the latest news info and news on our network. Um, that’s about it for today. With that said, I’m Sean Earley and this is the Robot Spaceship Digital Business and marketing podcast. Stay healthy, stay digital, stay profitable.
And I will talk to you soon. If you like this podcast, don’t forget to click the subscribe button to stay up to date on all the latest episodes. This podcast has been brought to you by the Robot Spaceship Podcast Network. For more info, another great podcast series. Go to Robot Spaceship Dot com and subscribe.