TikTok - it's not just a platform for young people anymore. The social media app offers extensive opportunities for companies that should not be missed. In this article, we show you how to use TikTok for your company and reveal exciting insights about TikTok marketing.


Why is TikTok worth it for companies?

At the beginning, you may wonder how TikTok benefits your business exactly. Why is the entertainment platform worthwhile for you and your company?

TikTok is currently one of the fastest-growing social media platforms. Worldwide, the app has a whopping 1 billion active users monthly, including 15 million in Germany. The app is no longer just used by Gen Z, as users and creators of all ages and backgrounds now use the app. For example, the creator "Herr Anwalt" (Mr. Lawyer) educates his followers on legal and current events, including politics. The 37-year-old lawyer has over 5.6 million subscribers.

Users are interested in not only mainstream content but also engaging and serious topics, which can benefit your business. If you start using TikTok for your company now, you can gain reach, brand awareness, and attention, even with smaller accounts with few subscribers.


How can you use TikTok for your company?

There are different ways to represent your company on TikTok. Use a TikTok business account and the TikTok Ads Manager to run ads and generate more reach and better results.


Does TikTok fit your company?

Although it is always a good idea for companies to create a business account, TikTok marketing is particularly useful for certain companies. While there is a growing diversity of age groups using TikTok, the age group of 16 to 24 is still very well-represented. If your company wants to target a youthful audience with your products or services, TikTok is the right platform for you! Additionally, the app is suitable for B2C companies since they can directly target users. B2B companies may have a harder time starting on TikTok as many companies have not yet discovered TikTok as a communication platform.

Some large companies also use TikTok to improve their business image and leave a good impression on potential customers. An example is Ryanair airline, whose TikTok account has over 1.5 million subscribers and posts many funny short videos about the airline and current events.

Ryanair follows a successful TikTok marketing strategy consisting of entertaining short videos with high reach. This strategy keeps the airline in the minds of potential customers and helps them sympathize with Ryanair. Additionally, TikTok is the right platform for marketing Ryanair's services since the airline is primarily known for its cheap flights. Since the younger generation, including students and young professionals, are the most active on TikTok, Ryanair can reach its desired audience through its TikToks.


Our tips: How to make your company successful on TikTok

There are different ways to gain reach and attention for your company. We show you the best tips and tricks for your strategy!


#Hashtag Challenges:

Create a challenge with a specific action and encourage users to participate by filming their own challenge videos and uploading them with a specific hashtag. These videos will appear on the challenge page, and other users can become aware of them. Through the "snowball effect," you can gain significant reach.


Influencer Marketing:

Many companies use influencers' large reach and community to promote their products or services. This can also be a successful strategy on TikTok. Collaborating with influencers to create engaging content can generate more followers and reach for your company.


Duett Video:

With the duet function, you have the ability to react to another video with a video. These two videos are then shown side by side in split-screen. You have the opportunity to react and explain to a video where you, for example, creatively showcase your product and what it is all about. In this way, your community sees the creative TikTok and also receives important information.

As you can see, TikTok is a great app that can help take your business to the top!

Do you have any other questions about TikTok marketing? Or do you need help with your TikTok marketing? Then contact us without obligation. We are happy to help you and advise you on which is the right path for you and your business.

You can also find out more on our services page!

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Sean Earley
CIO / Exec. Editor

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