Magazine RESTART INNOVATION
  • Bastian Hosan
  • 18.03.2024

Series: Horizon Scanning - A Look Into the Future

At SpaceWalk Talks, our future conference, we take you on a journey into tomorrow. In this series of articles, we show you how you can shape your future. Today's focus: Horizon Scanning

While we are already familiar with trends and megatrends, the question arises as to how we can recognize developments that are still on the horizon, i.e., in the distant future. How can we identify them early on and assess their potential impacts on society? Is there a tool with which we can foresee and analyze future key developments? The answer is: Yes, this tool is called Horizon Scanning. 

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Horizon

Megatrends such as the transition from an industrial to a knowledge society, the globalization of the economy, changes in the workplace, and many others shape our present and will also play a role in the near future. But what about the less obvious, newly emerging phenomena? 

What is Horizon Scanning? 

Horizon Scanning serves to give us a head start by identifying emerging changes early and assessing their significance. This enables us to make informed decisions and act strategically.

The Horizon Scanning process is divided into three main phases:

  1. Scoping: Defining the search field is crucial to maintaining focus and efficiently gathering relevant information.
  2. Scanning: The use of AI can help analyze data faster and create effective summaries.
  3. Sensemaking: Interpreting the collected data is key to deriving action priorities and making strategic decisions. 

Corporate Strategy Horizon Scanning 

Companies should first define relevant topics and context that consider both internal and external factors. The internal perspective includes everything that lies directly within the company's sphere of influence, while the external perspective extends to the broader social, technological, and economic environment. 

Why is Horizon Scanning So Important? 

Horizon Scanning enables organizations to remain resilient and prepare for future challenges. It leverages our ability to think in scenarios to early identify signals that could indicate important developments. This approach can be flexibly designed to meet the specific needs of an organization. 

Implementing Horizon Scanning 

An effective way to implement Horizon Scanning in a company is to set up a specialized unit that actively searches for relevant information and organizes it for use. Involving employees who bring in current trends and developments increases the effectiveness of this approach. A culture that promotes the exchange of ideas and observations helps the organization continuously evolve and adapt. 

By integrating Horizon Scanning into corporate strategy, a dynamic process is created that promotes innovation and prepares the company for future challenges. 

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What's Happeing at the Future Conference:

On April 24, we will take you into the future, our SpaceWalk Talks, the future conference by robotspaceship, enters its second round. Once again, we have brought top speakers to the Gonsberg Lounge in Mainz, who will show you how to position yourselves and your companies for the future.

Speakers Include:

👨‍🚀 Ullrich Fichtner, Reporter-at-Large at DER SPIEGEL and author of the future book "Born for the Big Opportunities".

👨‍🚀 Raphael Gielgen, Trendscout at Vitra. He travels all over the world looking at how and where we will work in the future.

👨‍🚀 Karsten Kühn, Board Member, HORNBACH Baumarkt AG

👩‍🚀 Christina von Messling, Head of Europe of the "Future Today Institute" by the amazing Amy Webb.

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